Food Product Development

Attempt the following questions to check your understanding of the subject:

PART 1
  1. Explain the following terms;
  • Product design [3 Marks]
  • Product development [4 marks]
  • New food product [3 marks]
  • Standard products [3 marks]
  1. List any four factors associated with food product failure. [4 marks]
  2. Outline the three components of marketing concept. [6 marks]
  3. Explain the term ‘marketing’ [4 marks]
  4. Outline the three pricing policies. [6 marks]
PART 2
  1. Discuss the steps involved in development of a new food product [10 marks]
  2. Discuss what is the meaning of marketing mix [10 marks]
  3. Discuss he reasons for new food product development [10 marks]