Attempt the following questions to check your understanding of the subject:
PART 1
- Explain the following terms;
- Product design [3 Marks]
- Product development [4 marks]
- New food product [3 marks]
- Standard products [3 marks]
- List any four factors associated with food product failure. [4 marks]
- Outline the three components of marketing concept. [6 marks]
- Explain the term ‘marketing’ [4 marks]
- Outline the three pricing policies. [6 marks]
PART 2
- Discuss the steps involved in development of a new food product [10 marks]
- Discuss what is the meaning of marketing mix [10 marks]
- Discuss he reasons for new food product development [10 marks]